Crafting Press Releases that get your startup noticed
How to write a press release for a startup, Press Release ideas for startups
A press release is a key tool for startups seeking to gain media attention and build credibility. In the cut-throat competitive market place including startups are using various marketing methods to reach and allure their target customers.
One robust marketing tool is press release. The professional PR experts write an effective press release ensuring the message of the startup firms reaches the right audience and generates interest in their startup products or services.
How to write a press release for a startup?
- Purpose of press release: Before one starts writing press release, it is important to define the objective of the press release. The objective of press release for startups can include announcing product launch, secure funds, recruit key personnel or showcase a partnership. Once the purpose of press release is clear, one can craft a focused and impactful message. For instance a press release announcement of a new product of startup firm will have to highlight how it solves a problem or improves on existing solutions.
- Captivating headlines: The headline is the first chance to grab attention. The headline of the press release is important. Make captivating headlines that are concise, engaging and informative. Ideally the headline must summarize the main news in less than teen words.
- Strong opening paragraphs: The opening paragraph is important when crafting press release for startups. The first paragraphs must answer who, what, where, when and why of the announcement. Keep the message brief and engaging to encourage the readers to continue reading further.
- Supporting details in body: It is important to expand on key points introduced in the lead. Write the context on the body of the press release. Provide supportive details like why the news is important, key statistics and achievements, information about the startup’s mission and vision, quotes from founder members, core team or partners. Also, the information about startups mission and vision need to be included in the body of press release.
- Include the Call To Action: The press release for startups need to be concluded with a clear Call to Action. This will encourage the readers to visit the startup’s website, sign up for product demo, or contact your team for more information.
- Add contact information: At the end of the press release for startups, include contact details of media representative. This will include name, email address, phone number, and website link.
- Format professionally: A press release need to have a professional format including startup’s logo at the top. The press release needs to be written in a third-person perspective.
- Effective distribution: Once the press release is polished, it needs to be distributed to relevant journalists, bloggers and media outlets and reach out directly to niche publications in your industry.
When seeking for press release ideas for startups, work with professional PR firms to ensure a well-drafted and professional press release that stands out.
