Enterprise Video Production Company In Calgary
The most popular medium to market your brand and
communicate with others about your business is video. Video gets three times as
much views and engagement over other tools and people tend to remember what
they learn in video better than if they have read it somewhere. For these
reasons, many businesses choose to hire corporate video production companies in
Calgary to help them create amazing video content.
When you are considering videos you might make
with your production company, something to consider is that video can be used
for so much more than social media or your website. You can create explainer
videos to talk more about the value of your products, how to use them or even
explaining how they are made. You can rev up shareholder or client presentations
and so much more!
Here are some great ideas to consider with your
corporate video companies in Calgary:
- An
Overview Video to tell people what your business does
and what values your company stands for. This should include your value
proposition so viewers understand why they should learn more about you and
consider giving you their business. - Promotional
or Product Videos so that each offering you have has
an “explainer” video. These are great for web pages, social media, lead
capture, YouTube, SEO, email campaigns and to help customers progress in the
buying journey. If your product or service has unique processes related to it,
you can use one of these videos to show them the “behind the scenes” things
they can’t normally see but would help them to understand the value of your
product better. - A Branding
Video can be similar to an overview video but instead
of telling your whole story, you want to focus on the essence of your brand and
what it means to you, your team and your customers. These can be used to
attract new investors, employees, partners and more as well. - Recruitment
Videos are also very valuable in helping you to find
quality candidates when you are hiring and to have for ongoing recruitment and
internal brand development. Using video will help your job postings to get
noticed and will elevate the expectations you can have of a candidate because
you’ve already levelled up the hiring experience. - Presentations
are made so much more impactful with videos. Whether
these are sent to others or shared in person, videos that present your
quarterly updates, shareholder updates, promotional presentations and more are
very helpful in securing interest and allowing those you want to communicate
with to take the information away with them in a more digestible format.
Some businesses still haven’t realized how critical
corporate video is to their success and how much quality production can elevate
their brand and take them to the next level in the minds of each of the key
stakeholders – customers, employees, partners and shareholders – in their
business. Reach out to us today to understand our process and how we bring your
ideas to life!
